Michael Troiano

matchmine, CEO

Mike Troiano is a proven entrepreneurial leader with a track record of successes at the intersection of new technology and broad consumer adoption. He joined matchmine as CEO in November 2006 and has led the company to the successful launch of its product line and business strategy at DEMO2007.

Previously, Mike was with mobile content pioneer m-Qube from its inception in 2002. He served as SVP of Business Development, SVP of Client Development, and General Manager, Interactive. He was instrumental in the sale of m-Qube to VeriSign in May, 2006 for approximately $280 MM.

In 1996, Mike co-founded New York-based strategic Internet services firm Brandscape. As the firm's CEO, he established client relationships with Unilever, HP, and EMC, before combining assets of that firm with Primix Solutions (NASDAQ: PMIX) in late 1998. A year later, he became President of Primix, increasing the annualized revenues from $5.6 MM to $30.8 MM, doubling gross margins, and adding nearly $200 MM in shareholder value.

Mike spent his early career at advertising agencies, including McCann-Erickson and Foote, Cone & Belding, defining business and marketing communications strategy for clients that included AT&T, Coca-Cola, and Taco Bell. He joined WPP Group in 1994, and became CEO of Ogilvy & Mather Interactive in 1995.

Mike's views on digital media and marketing strategy have been featured in Forbes, Adweek, Advertising Age, CNET, HomePC, and the PBS program Frontline.

Mike holds a Bachelor's Degree in Public Communication from Cornell University and a Master's Degree in Business Administration from the Harvard Business School.