Jeff Roberto

Friendster, Inc., Marketing/PR Director

Jeff has over 10 years of experience managing multi-faceted programs in social media, e-commerce, product development, and partner marketing for Internet companies and services. He's currently developing new customer acquisition and retention marketing programs for Friendster. Jeff joined Friendster in 2004 and was the first member of Friendster's marketing team. He's very active in the social media space and publicly speaks often regarding trends and thought leadership regarding Web 2.0.

Prior to joining Friendster, Jeff held an E-Commerce Manager position at Roxio/Napster, Inc. from 2000-2004. He worked on various online marketing programs for both brands and managed Roxio's e-tail software business.

Before Roxio, he spent three years at Priceline.com and oversaw the launch of several marketing initiatives including affiliates, search engine strategies and partner incentive programs. Earlier in his career, Jeff was a member of the intellectual property team at Walker Digital, LLC (company that founded Priceline.com) and Promotions Director for WHUS Radio (UConn). Jeff holds a BA in Marketing/Communications from the University of Connecticut.