Josh has worked in the interactive media and technology industries for over 16 years, serving in numerous senior business and product development roles. He founded Netpop Research to capitalize on the strength of market intelligence in the development of successful, cost effective products and businesses. He has designed and managed qualitative and quantitative studies for numerous clients including Google, RedEnvelope, Protrade Fantasy Sports, Inc., Bar Association of San Francisco, Plaxo, and DHL. Prior to Netpop Research, he served as Director of Online Media and Applications for Electronic Arts. Between 1994 and 1998, he held numerous positions at DIRECTV in the New Media and Interactive Department developing new platforms for emerging DIRECTV data and interactive services. He holds a Master of Arts degree in Motion Picture Producing from the University of Southern California and a Bachelor of Arts degree with an emphasis in Economics and Business Administration from the University of California, Los Angeles.