Bob Heyman

Mediasmith, Chief Search Officer

Bob Heyman is Chief Search Officer at Mediasmith. He is credited with having pioneered the agency side of Search Engine Marketing as a co-founder of early full service web agency Cybernautics which was acquired by USWeb in 1997. His next company, eMarketing Partners, was acquired by the Catenas Corp. in 2000. He is the co-author of Net Result.2 (New Riders) and The Auction App (McGraw Hill). He also co-founded CybeReps, acquired by Interep. His clients have included IBM, NEC, Ask Jeeves, Netscape, Intel, SGI, Avon, Bristol Myers Squibb, REI, Time Warner, Sony, Macromedia and ABC.

Bob has spoken at AMA events, Internet World, Ad-Tech and many other venues. His articles have appeared in Digitrends and iMedia Connection. He was 2000 Commencement Speaker at Golden Gate University and was honored when then Mayor Willie Brown declared "Bob Heyman Day" in San Francisco.

He earned a Masters in Education from Harvard and a law degree from Hastings College of Law (U. of California) where he was founding Review Editor of Comm/Ent, the Communications and Entertainment Law Journal.

His Rock Opera, "Rock Justice", co-written with Marty Balin of Jefferson Airplane/Starship, is in the Book of Rock Lists as one of the top ten most obscure rock operas. As an entertainment lawyer, he represented Maria Muldaur, Jefferson Starship and the New Riders of The Purple Sage.

He is credited with having coined the phrases "edutainment" and "search engine optimization".